v3 · hybrid brand · built against the funnel

BhuMe · Title Check · Pre-booking

83% of viewers never tapped Buy.
This screen is built to earn the tap.

On real BhuMe tokens — #2D2B3B navy + #51B67A green, system & mono type (no parchment, no serif). Value, an honest risk read, and trust land in the first scroll, with the CTA always in view. It's a sample report, labelled as one. Borrowed from v2: the clearance seal, counts-first cards, document-grade texture — tuned to brand.

Why each choice — mapped to the funnel

Leaks from the live data: Leak #1 · view→Buy, ~83% lost   Leak #2 · Buy→Pay, ~86% lost

Design choiceWhat it doesTargets
Clearance seal + at-a-glance headlineValue lands in <2s — "2 issues need a closer look" earns the scroll before any tap.Leak #1
Counts-first cards, open by defaultFindings visible without tapping (v2 hid them behind a grid / a navigation). Mutations lead as the curiosity hook; encumbrance gets honest red risk framing.Leak #1
Honest "SAMPLE" bannerBuilds trust in a fraud-anxious audience instead of implying it's their plot. Truthful persuasion, per the guardrail.Leak #1
Sample shows everything — nothing lockedIt's a sample, so court cases & verified deeds appear in it as the hero (the checks a buyer can't DIY), not behind a paywall. Fixes the v2 mistake of a live-preview freemium model on a sample-only screen.Leak #1
Unmistakably a sample, never "your plot""Example plot", "THIS IS A SAMPLE" banner, sample seal — honest with a fraud-anxious audience; the CTA is where it becomes "your land".Leak #1
CTA always in view (sticky), plain verb"Run this check on my plot" — action named by what the user gets, in view during the whole scroll.Leak #1
"Why" video — kept, but slimmedLive comment says watchers convert ~2×, so it stays; shrunk to a one-line strip so the findings still reach the fold. Deliberate trade-off vs. the live layout, which puts a 180px video first.Leak #1
View full sample report (PDF) + languageKept from the live screen — lets skeptics read the whole thing, in मराठी/हिंदी/English. Reinforces "the report is real."Leak #1
Wallet bulk offerKept and placed high — live comment: taps dropped 50% when buried. For multi-plot buyers.Leak #2
WhatsApp helpKept — human objection-handling for a high-anxiety purchase. Android-only in app (iOS anti-steering).Leak #1
No khata re-ask at checkoutKhata is auto-filled from the plot (map/nudge/saved/deeplink already carry it). Removes a redundant step before pay.Leak #2
Wallet credit shown at priceSurfaces credits at the moment of pay; also fixes the metric blind spot (credit-funded pays were uncounted).Leak #2

v3 · hybrid brand on real BhuMe tokens (src/styles/colors.js) · Android-first · sample report · numbers are illustrative.
Honesty guardrail: sample clearly labelled; every risk/social-proof line must be truthful. Ship behind a flag with a real control holdout · judge on whole-arm conversion incl. credit-funded pays.