BhuMe · Title Check · Pre-booking
On real BhuMe tokens — #2D2B3B navy + #51B67A green, system & mono type (no parchment, no serif). Value, an honest risk read, and trust land in the first scroll, with the CTA always in view. It's a sample report, labelled as one. Borrowed from v2: the clearance seal, counts-first cards, document-grade texture — tuned to brand.
01 Value + clearance, first scroll — attacks Leak #1 (view → Buy)
In this example, 5 government sources were checked — and 2 issues were flagged.
SOURCES · 7/12 · e-Ferfar · Chawadi · Index II · Courts
🔒 Secure · full report in ~24 hrs · refund if a record can't be fetched
02 Section preview (sample) — proves the report is real, deepens intent
↩ 100% refund if a record can't be fetched
03 One-tap checkout — attacks Leak #2 (no khata re-ask; wallet applied)
We check your plot across 5 government sources and deliver your report in ~24 hrs.
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Leaks from the live data: Leak #1 · view→Buy, ~83% lost Leak #2 · Buy→Pay, ~86% lost
| Design choice | What it does | Targets |
|---|---|---|
| Clearance seal + at-a-glance headline | Value lands in <2s — "2 issues need a closer look" earns the scroll before any tap. | Leak #1 |
| Counts-first cards, open by default | Findings visible without tapping (v2 hid them behind a grid / a navigation). Mutations lead as the curiosity hook; encumbrance gets honest red risk framing. | Leak #1 |
| Honest "SAMPLE" banner | Builds trust in a fraud-anxious audience instead of implying it's their plot. Truthful persuasion, per the guardrail. | Leak #1 |
| Sample shows everything — nothing locked | It's a sample, so court cases & verified deeds appear in it as the hero (the checks a buyer can't DIY), not behind a paywall. Fixes the v2 mistake of a live-preview freemium model on a sample-only screen. | Leak #1 |
| Unmistakably a sample, never "your plot" | "Example plot", "THIS IS A SAMPLE" banner, sample seal — honest with a fraud-anxious audience; the CTA is where it becomes "your land". | Leak #1 |
| CTA always in view (sticky), plain verb | "Run this check on my plot" — action named by what the user gets, in view during the whole scroll. | Leak #1 |
| "Why" video — kept, but slimmed | Live comment says watchers convert ~2×, so it stays; shrunk to a one-line strip so the findings still reach the fold. Deliberate trade-off vs. the live layout, which puts a 180px video first. | Leak #1 |
| View full sample report (PDF) + language | Kept from the live screen — lets skeptics read the whole thing, in मराठी/हिंदी/English. Reinforces "the report is real." | Leak #1 |
| Wallet bulk offer | Kept and placed high — live comment: taps dropped 50% when buried. For multi-plot buyers. | Leak #2 |
| WhatsApp help | Kept — human objection-handling for a high-anxiety purchase. Android-only in app (iOS anti-steering). | Leak #1 |
| No khata re-ask at checkout | Khata is auto-filled from the plot (map/nudge/saved/deeplink already carry it). Removes a redundant step before pay. | Leak #2 |
| Wallet credit shown at price | Surfaces credits at the moment of pay; also fixes the metric blind spot (credit-funded pays were uncounted). | Leak #2 |
v3 · hybrid brand on real BhuMe tokens (src/styles/colors.js) · Android-first · sample report · numbers are illustrative.
Honesty guardrail: sample clearly labelled; every risk/social-proof line must be truthful. Ship behind a flag with a real control holdout · judge on whole-arm conversion incl. credit-funded pays.