v8 · v7 aesthetic · risk-first · calm content, loud actions

BhuMe · Title Check · Pre-booking

Show the risk. Prove it with
the real document.

v7's calm, borderless look — now organised risk → proof: each danger stated plainly on the page (no double-click), each nailed by the actual government record. The conversion actions are loud and findable — video, in-context CTA, WhatsApp, the sticky button. Restored from your notes: trust chips, FAQ, and a real review with a photo. The price lands as one dark, descending-scale moment.

v8 — what moved from v7

Same aesthetic. Risk-first spine, restored conversion moments, louder actions.

Spine

Risk → proof

Each danger stated on the page, backed by the real document — no double-click to reach the value. The loan (conversion engine) leads; the 1979 chain follows.

Actions

Calm content, loud actions

Video is a findable strip (watchers convert ~2×), the in-context CTA is a real button where intent forms, WhatsApp is visible. Engagement is invited, not gated.

Restored

Chips · FAQ · real review

Trust chips high (2-second credibility), FAQ back, and a proper review card — avatar photo, stars, verified, location, date.

Anchor

Descending scale

₹50,000 token → ₹50 lakh+ land → ₹999 to be sure. Type size carries the argument; no "vs" table. One dark moment.

Kept

The aesthetic + the document

Borderless, near-monochrome, one frame per document. The 1979 handwritten record still gets its moment — now as proof of a risk.

Measure

New engagement signals

Instrument section-in-view, doc-zoom, verbatim-expand, video play, in-context-CTA taps, scroll depth. Judge on whole-arm conversion vs a control holdout.

v8 · real BhuMe tokens · Android-first · sample data from PipelineSession c59b1138 (#2221 · 1979).
Handwriting is Kalam standing in for the real scanned page; loan figures illustrative; review avatars are pravatar placeholders — swap all three for real on build.
Ship behind a flag with a real control holdout · judge on whole-arm conversion incl. credit-funded pays.