v5 · IA rebuild · video hero · Jobs restraint

BhuMe · Title Check · Pre-booking

Six zones. One job:
earn the tap.

Rebuilt on the decision arc — hook → value → worth it → trust → objections → act. 18 stacked blocks became 6 layered zones; every line cut to what earns the scroll. The video is the hero (auto-plays muted, tap to fullscreen, close to a floating chip that's always reachable). Anchor sits after the value. Same positioning: peace of mind before the token, anchored against the token — never a lawyer. Try the video controls on screen 01.

The information architecture

Ordered to the buyer's decision, one job per zone — so the screen reads as a single argument, not a pile of blocks.

Zone 1 · Hook

Earn the scroll in 2 seconds

Title + auto-playing video (the hero) + findings strip. One caption, one rating chip. The long paragraph and duplicate warning line from v4 are gone — the strip is the argument.

Zone 2 · Value

What we uncover

Seven scannable cards, each a count + a 3–5 word finding. Mutations lead (the hook); loans & court get red risk framing. This is the engagement engine — opening previews correlates with paying.

Zone 3 · Worth it

The risk anchor

₹999 vs the ₹50,000 token — placed after value, so it lands as cheap insurance once you know what you get. Never anchored against a lawyer.

Zone 4 · Trust

Credibility, consolidated

Five scattered v4 trust blocks became one: a sources/delivery/refund row + a single token-saved testimonial. Timeline shrank to one date line.

Zone 5 · Objections

Only if still deciding

FAQ (collapsed) answers the three real hesitations. Full-sample PDF, WhatsApp and bulk demoted here — skeptic/edge tools, not part of the main pitch.

Zone 6 · Act

The CTA never leaves

Sticky green button on every screen. Video, when closed, collapses to a floating chip above it — always reachable, never blocking.

v5 · hybrid brand on real BhuMe tokens (src/styles/colors.js) · Android-first · sample report · numbers illustrative.
Video is a styled mockup of the real interaction (auto-play muted → tap fullscreen → pause/mute/close → floating chip). Wire to the real 90-sec explainer on build.
Honesty guardrail: sample clearly labelled; every claim truthful. Ship behind a flag with a real control holdout · judge on whole-arm conversion incl. credit-funded pays.