BhuMe · Title Check · Pre-booking
Frido leads its page with benefits as scannable icons, a sticky CTA, hard price-anchoring, concrete delivery dates and objection-handling FAQ. This screen keeps that skeleton and strips the rest to the bone (no fake countdowns, no gift stacks) — because a fraud-anxious buyer converts on trust and clarity, not urgency. We don't sell a report. We sell peace of mind before the token — and we anchor against the ₹50,000 token (and the lakhs behind it), never against a lawyer. It's a real sample, labelled as one.
01 Value + findings, first scroll — attacks Leak #1 (view → Buy)
Title Check
The entire ownership chain, loans and disputes on this plot. No tehsil office. No broker's word. No chain of agreements needed from you.
⚠️On this example plot we found a live mortgage and a court case tied to a past owner — exactly the things a token payment can't undo. See the full read ↓
What's actually at stake
The token is the least of it — the land itself runs into lakhs, often crores. ₹999 is what it costs to know the risks before a single rupee is committed.
Pay today · your report by Thu, 17 Jul
Before you decide
🔒 Secure · report in ~24 hrs · refund if a record can't be fetched
02 Section preview (sample) — proves the report is real, deepens intent
↩ 100% refund if a record can't be fetched
03 One-tap checkout — attacks Leak #2 (no khata re-ask; wallet applied)
We pull your plot's full history across every government source and deliver your report in ~24 hrs.
🔒 Secure · 100% refund guarantee
Frido converts through abundance and urgency. A fraud-anxious land buyer converts through trust and clarity. We kept the skeleton, cut the noise.
Kept · Frido
Frido puts feature-icons directly under the hero. We open with a findings strip — but each icon carries a count + verdict (1 active loan, 1 court case), so the first 2 seconds sell the stakes, not just features.
Kept · Frido
The green "Check this land" button never scrolls away, on all three screens — Frido's single most-copied move, on-brand.
Reframed · Frido
Frido strikes ₹8,000 → ₹3,999. We never anchor against a lawyer. We anchor ₹999 against the ₹50,000 token (and the lakhs–crores behind it) you'd otherwise commit blind. Honest, and far scarier than a discount.
Kept · Frido
"Pay today → report by Thu 17 Jul," as a timeline. Frido's order-tracker, applied to kill "when will I get it?" uncertainty.
New vs v3 · Frido
Frido's biggest anxiety lever, absent from v3. Answers the three real hesitations: "can't I do this myself?", "what if the seller won't share papers?", "what if it's clean?"
Cut · Jobs restraint
Frido's countdown timer, free-gift stack, bank-offer carousel and multiple contact widgets are gone. For a fraud-anxious buyer they read as pressure and erode trust. One message, one CTA.
| Design choice | What it does | Targets |
|---|---|---|
| Outcome-led hero ("know what you're buying before the token") | Sells the feeling — peace of mind — not the spec. Sources become proof beneath, not the pitch. | Leak #1 |
| Findings strip (signature) | Frido's icon row made consequential: count + verdict per source. The hidden loan + court case land in 2 seconds and earn the scroll. | Leak #1 |
| Counts-first cards, open by default | The full chain & history visible without a tap. Mutations lead as the hook; loans/court get honest red risk framing. | Leak #1 |
| Risk anchor (₹999 vs ₹50k token) | Makes ₹999 feel trivial against what's at stake — truthfully, and without positioning against a lawyer. | Leak #1 |
| Honest "SAMPLE" banner + "Example plot" | Never implies it's the user's land. Truthful persuasion for an audience that punishes dark patterns. | Leak #1 |
| Nothing locked in the sample | It's a sample, so court cases & deeds appear in it as the hero — the checks a buyer can't DIY — not behind a paywall. | Leak #1 |
| Delivery timeline + trust-icon row + testimonial + FAQ | Frido's trust stack, trimmed to the four that matter for peace of mind. The testimonial is a token-saved story, not a generic review. | Leak #1 |
| No khata re-ask at checkout | Khata auto-filled from the plot (map/nudge/saved/deeplink already carry it). Removes a redundant step before pay. | Leak #2 |
| Risk anchor restated at pay + wallet credit shown | Reinforces value at the decision moment; surfaces credits (also fixes the credit-funded metric blind spot). | Leak #2 |
v4 · hybrid brand on real BhuMe tokens (src/styles/colors.js) · Android-first · sample report · numbers are illustrative.
Positioning: peace of mind before the token; anchor against token/property at risk, never against a lawyer.
Honesty guardrail: sample clearly labelled; every risk/social-proof line must be truthful. Ship behind a flag with a real control holdout · judge on whole-arm conversion incl. credit-funded pays.